{"id":37736,"date":"2021-07-02T10:02:31","date_gmt":"2021-07-02T08:02:31","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=37736"},"modified":"2023-06-29T09:50:13","modified_gmt":"2023-06-29T07:50:13","slug":"plonge-dans-le-grand-bain-de-la-croissance","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/plonge-dans-le-grand-bain-de-la-croissance\/","title":{"rendered":"Plong\u00e9 dans le grand bain de la croissance : record historique pour les piscines Desjoyaux"},"content":{"rendered":"\n\n
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Plong\u00e9 dans le grand bain de la croissance :<\/strong> Record historique pour les Piscines Desjoyaux<\/h1>\n <\/div>\n
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\n Accueil<\/a> \/ Famille Desjoyaux<\/a> \/ Actualit\u00e9s<\/a> \/ Plong\u00e9 dans le grand bain de la croissance : record historique pour les piscines Desjoyaux <\/div>\n \n<\/section>\n\n\n\n\n
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Plong\u00e9 dans le grand bain de la croissance :<\/strong> record historique pour les piscines Desjoyaux<\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Desjoyaux, d\u00e9sormais leader mondial ? Au bilan de march\u00e9 de la piscine individuelle est l\u2019un des grands vainqueurs de la pand\u00e9mie. Les confinements successifs ont amen\u00e9 les Fran\u00e7ais \u00e0 se faire construire comme jamais des piscines dans leurs jardins. L\u2019un des grands b\u00e9n\u00e9ficiaires de cette app\u00e9tence aquatique est le St\u00e9phanois Desjoyaux, leader de la piscine enterr\u00e9e. Avec 4 123 bassins au compteur, au 1er semestre 2021, son chiffre d\u2019affaires est en hausse de 44 %, \u00e0 pr\u00e8s de 63,7 millions d\u2019euros, avec un b\u00e9n\u00e9fice bondissant de 200 % !<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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On connaissait le go\u00fbt des Fran\u00e7ais pour la piscine individuelle creus\u00e9e dans leur jardin. Cette app\u00e9tence s\u2019est exacerb\u00e9e avec la pand\u00e9mie de Covid 19 et la recherche de plein air \u00e0 port\u00e9e de main.<\/p>\n

D\u00e9j\u00e0 leader fran\u00e7ais de la piscine individuelle, la soci\u00e9t\u00e9 st\u00e9phanoise a surf\u00e9 ces derniers temps sur cette forte tendance.<\/p>\n

La soci\u00e9t\u00e9 familiale dirig\u00e9e par Jean-Louis Desjoyaux a ainsi construit au cours du premier semestre 2021 un total de 4 133 bassins \u00e9quivalent 8X4 en France et 1 979 \u00e0 l\u2019export. Ce qui a permis \u00e0 son chiffre d\u2019affaires de bondir de 44,41 %. Si la France repr\u00e9sente encore les deux tiers des d\u00e9bouch\u00e9s, dans ce chiffre, l\u2019export joue aussi un grand r\u00f4le puisque les ventes \u00e0 l\u2019\u00e9tranger ont bondi, elles, de 62 %.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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R\u00e9sultat net en hausse de 200 %<\/h2>\n

Derri\u00e8re cette forte croissance, tous les chiffres sont \u00e0 l\u2019avenant avec un r\u00e9sultat net consolid\u00e9 qui s\u2019affiche \u00e0 9 millions d\u2019euros, contre un b\u00e9n\u00e9fice net de 2,9 millions un an plus t\u00f4t, soit une progression de plus de 200 %.
\nLa soci\u00e9t\u00e9 qui est cot\u00e9e sur le compartiment boursier Alternext Paris voit dans ces beaux chiffres \u201cles retomb\u00e9es des investissements soutenus en d\u00e9veloppement commercial engag\u00e9s ces derni\u00e8res ann\u00e9es.\u201d<\/p>\n

Sa direction explique aussi ces r\u00e9sultats record, outre la pand\u00e9mie par \u201cles tr\u00e8s bonnes conditions climatiques de la derni\u00e8re p\u00e9riode estivale, mais aussi le leadership et l\u2019attractivit\u00e9 de l\u2019offre Desjoyaux, gr\u00e2ce \u00e0 l\u2019innovation, la Recherche et le D\u00e9veloppement, axes majeurs de la strat\u00e9gie du groupe.\u201d
\nPour r\u00e9pondre \u00e0 cette demande accrue, l\u2019entreprise qui compte 240 salari\u00e9s a d\u00fb faire appel ces derniers mois \u00e0 quelque 90 int\u00e9rimaires.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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25 millions d\u2019euros d\u2019investissements<\/h2>\n

Pour poursuivre sur sa lanc\u00e9e, le groupe lig\u00e9rien se pr\u00e9pare \u00e0 investir pr\u00e8s de 25 millions d\u2019euros pour accompagner son d\u00e9veloppement en France, mais aussi \u00e0 l\u2019export. Il va notamment investir dans de nouvelles presses et de nouveaux moules, tout en \u00e9difiant pr\u00e8s de 10 000 m2 d\u2019ateliers suppl\u00e9mentaires.
\nL\u2019objectif de Jean-Louis Desjoyaux qui table sur une poursuite de la tendance actuelle est de b\u00e9n\u00e9ficier d\u2019une capacit\u00e9 de production de pr\u00e8s de 20 000 piscines par an !<\/p>\n

Des r\u00e9sultats qui lui permettent comme il l\u2019explique \u00e0 notre confr\u00e8re Les Echos de revendiquer d\u00e9sormais le titre de \u201cleader mondial de la piscine enterr\u00e9e\u201d
\nA 31,80 euros, le cours de l\u2019action Desjoyaux qui gagnait encore 3,58 % \u00e0 la cl\u00f4ture, vendredi 27 ao\u00fbt conna\u00eet une croissance de 39 % depuis le d\u00e9but de l\u2019ann\u00e9e et de 76 % sur un an (+ 455 % sur dix ans\u2026). Les actionnaires qui ont plong\u00e9 dans le grand bain Desjoyaux n\u2019ont assur\u00e9ment pas \u00e0 le regretter\u2026<\/p>\n

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Article paru dans LyonEtreprises<\/a>
\nDominique LArgeron<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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