{"id":36050,"date":"2021-03-24T11:16:39","date_gmt":"2021-03-24T10:16:39","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=36050"},"modified":"2023-06-29T09:51:14","modified_gmt":"2023-06-29T07:51:14","slug":"les-piscines-desjoyaux-nagent-en-pleine-euphorie","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/les-piscines-desjoyaux-nagent-en-pleine-euphorie\/","title":{"rendered":"Loire. Les Piscines Desjoyaux nagent en pleine euphorie"},"content":{"rendered":"\n\n
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\n Accueil<\/a> \/ Famille Desjoyaux<\/a> \/ Actualit\u00e9s<\/a> \/ Loire. Les Piscines Desjoyaux nagent en pleine euphorie <\/div>\n \n<\/section>\n\n\n\n\n
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Loire\u00a0: Les piscines Desjoyaux <\/strong> nagent en pleine euphorie <\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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C\u2019est un peu ind\u00e9cent d\u2019afficher de telles croissances dans une p\u00e9riode si difficile \u00bb, souffle Jean-Louis Desjoyaux, le patron de l\u2019entreprise lig\u00e9rienne \u00e9ponyme. Son chiffre d\u2019affaires 2019\/2020 (clos au 31 ao\u00fbt 2020) s\u2019est ainsi \u00e9tabli \u00e0 115 millions d\u2019euros (soit +12,2 % par rapport \u00e0 l\u2019exercice pr\u00e9c\u00e9dent). Un record historique pour cette entreprise familiale. Son r\u00e9sultat op\u00e9rationnel s\u2019est, lui, affich\u00e9 \u00e0 20,96 millions d\u2019euros, soit une hausse de 45 %.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Sa capitalisation boursi\u00e8re s\u2019est envol\u00e9e de pr\u00e8s de 80 % <\/strong><\/p>\n

Contraint aux obligations strictes de communication financi\u00e8re li\u00e9es \u00e0 sa cotation en Bourse, Jean-Louis Desjoyaux ne peut pas donner les premiers r\u00e9sultats de l\u2019exercice 2020\/2021 mais annonce d\u2019ores et d\u00e9j\u00e0 \u00ab une tr\u00e8s belle croissance, \u00e0 deux chiffres \u00bb. C\u2019est le cas pour la France mais aussi pour l\u2019Espagne, l\u2019Italie ou encore l\u2019Allemagne.
\nCette sant\u00e9 insolente n\u2019a pas \u00e9chapp\u00e9 aux investisseurs boursiers. En 2020, sa capitalisation boursi\u00e8re s\u2019est ainsi envol\u00e9e de pr\u00e8s de 80 %. \u00a0Et les chiffres devraient continuer de grimper… Alors que le cours de l\u2019action Desjoyaux s\u2019affichait \u00e0 moins de 23 euros mi-mars, certains analystes tablaient sur 26 euros \u00e0 court terme.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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R\u00e9chauffement climatique, cocooning et crise sanitaire <\/strong><\/p>\n

Jean-Louis Desjoyaux voit plusieurs explications \u00e0 cette acc\u00e9l\u00e9ration des ventes de piscines : une tendance favorable depuis plusieurs ann\u00e9es et la crise sanitaire. \u00ab En f\u00e9vrier 2020, avant le confinement donc, nous avions d\u00e9j\u00e0 not\u00e9 une hausse de 20 %. Les \u00e9t\u00e9s sont plus chauds, la m\u00e9t\u00e9o nous a \u00e9t\u00e9 favorable ces derni\u00e8res ann\u00e9es et pousse les particuliers \u00e0 s\u2019\u00e9quiper de piscines. D\u2019autant que la tendance est au cocooning. Les Fran\u00e7ais consid\u00e8rent d\u00e9sormais leur jardin comme une pi\u00e8ce \u00e0 part enti\u00e8re de leur maison avec la v\u00e9randa, le four \u00e0 pizza, et donc… la piscine.\u00a0\u00bb<\/p>\n

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Autre explication de ce d\u00e9veloppement important en 2020\u00a0: la crise Covid, m\u00eame s\u2019il est difficile d\u2019en mesurer l\u2019impact exact. <\/strong><\/p>\n

\u00ab L\u2019incertitude sur l\u2019avenir, sur les vacances, les voyages etc., a pouss\u00e9 les Fran\u00e7ais \u00e0 s\u2019\u00e9quiper \u00bb, note le dirigeant de Desjoyaux. Cette envol\u00e9e des commandes a cependant g\u00e9n\u00e9r\u00e9 des difficult\u00e9s d\u2019organisation. \u00ab Nous travaillons \u00e0 flux tendu \u00bb, souligne Jean-Louis Desjoyaux. \u00ab Nous avons actuellement une centaine d\u2019int\u00e9rimaires qui viennent renforcer nos \u00e9quipes en place (380 salari\u00e9s dont 210 \u00e0 la Fouillouse). Nous en embaucherons une partie si cette embellie se confirme. \u00bb Depuis un mois, le planning a \u00e9galement \u00e9t\u00e9 organis\u00e9 en 5×8, contre 3×8 jusqu\u2019ici, afin d\u2019acc\u00e9l\u00e9rer la cadence.<\/p>\n

Article paru dans Le Progr\u00e8s le 23\/03\/2021<\/a><\/p>\n

Journaliste : St\u00e9phanie GALLO-TRIOULEYRE<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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