{"id":35025,"date":"2021-01-14T12:01:45","date_gmt":"2021-01-14T11:01:45","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=35025"},"modified":"2023-06-29T09:52:14","modified_gmt":"2023-06-29T07:52:14","slug":"une-belle-histoire-deau-qui-aboutit-a-des-resultats-record","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/une-belle-histoire-deau-qui-aboutit-a-des-resultats-record\/","title":{"rendered":"Une belle histoire d’eau qui aboutit \u00e0 des r\u00e9sultats record"},"content":{"rendered":"\n\n
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\n Accueil<\/a> \/ Actualit\u00e9s<\/a> \/ Une belle histoire d’eau qui aboutit \u00e0 des r\u00e9sultats record <\/div>\n \n<\/section>\n\n\n\n\n
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Une belle histoire d’eau qui aboutit \u00e0 des r\u00e9sultats record<\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Crise sanitaire oblige, vos vacances \u00e0 l’autre bout du monde sont tomb\u00e9es \u00e0 l’eau. Du coup, vous avez d\u00e9cid\u00e9 de sauter dans le bain de votre propre piscine !<\/strong><\/p>\n

Nombre de Fran\u00e7ais confin\u00e9s ayant \u00e9t\u00e9 contraints de renoncer \u00e0 de nombreuses d\u00e9penses ont vu grandir leur soif d’un meilleur confort de vie. Et, devant la multiplication des \u00e9pisodes de canicule, un bassin de fra\u00eecheur au milieu du jardin s’est impos\u00e9 comme une \u00e9vidence. D’autant que la piscine n’est plus un luxe r\u00e9serv\u00e9 \u00e0 quelques happy few. Depuis les ann\u00e9es 1990, elle s’est d\u00e9mocratis\u00e9e.
\nLe groupe familial Piscines Desjoyaux en sait quelque chose, lui qui a activement particip\u00e9 \u00e0 cette \u00e9mancipation.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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En 1966, Jean Desjoyaux construit sa propre piscine pour ses enfants. Il lance alors deux innovations qui vont r\u00e9volutionner le secteur : la structure monobloc et la filtration sans canalisation. Les brevets d\u00e9pos\u00e9s, d\u00e9bute la phase d’expansion gr\u00e2ce \u00e0 un r\u00e9seau de concessionnaires exclusifs dans le monde entier. Le prix de vente des bassins commence \u00e0 baisser \u00e0 partir des ann\u00e9es 1990, apr\u00e8s que des investissements ont permis de monter des sites de production \u00e0 grande \u00e9chelle : de quelques centaines par an leur nombre passe \u00e0 plus de 4.000 unit\u00e9s. L’automatisation et l’innovation permettent d’\u00e9largir les gammes, et, au plan commercial, le maillage du territoire se densifie. Enfin, pour gagner en rentabilit\u00e9, la soci\u00e9t\u00e9 va d\u00e9cider d’internaliser l’extrusion des mati\u00e8res premi\u00e8res servant \u00e0 la fabrication des panneaux des bassins.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Meilleure rentabilit\u00e9<\/strong><\/p>\n

\u00a0<\/strong>Aujourd’hui, \u00e0 travers ses importateurs exclusifs dans 66 pays et ses six filiales \u00e0 l’international, le groupe est leader sur le march\u00e9 de la piscine enterr\u00e9e et surfe sur la vague d’une demande grandissante qui d\u00e9ferle sur le secteur depuis plusieurs ann\u00e9es.
\nCe n’est donc pas un hasard si, pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Piscines Desjoyaux publie des r\u00e9sultats annuels (exercice \u00e0 fin ao\u00fbt) record : pour un chiffre d’affaires en progression de 12,2 %, \u00e0 115,18 millions d’euros, la marge brute d’exploitation a atteint 22,3 % des ventes, contre 18,9 % l’ann\u00e9e pr\u00e9c\u00e9dente, et le r\u00e9sultat net a bondi de 43 %, \u00e0 14 millions.
\nEn pleine crise sanitaire, cette performance digne d’un Manaudou provient d’une meilleure ma\u00eetrise des achats, des charges externes et de personnel.<\/p>\n

Le programme d’investissements reste soutenu (8 millions apr\u00e8s 5 millions, l’exercice pr\u00e9c\u00e9dent).
\nEnfin, compte tenu d’un flux de tr\u00e9sorerie g\u00e9n\u00e9r\u00e9 par l’activit\u00e9 en progr\u00e8s de 2 millions pour atteindre 21,5 millions, la situation du bilan s’est am\u00e9lior\u00e9e. La tr\u00e9sorerie nette de dettes financi\u00e8res passe de 10,6 \u00e0 19,5 millions.Tout en restant prudente, la direction se montre optimiste sur ses perspectives, compte tenu de sa politique d’innovation.<\/p>\n

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Article paru dans Les \u00e9chosinvestir<\/a>
\nSylvie Aubert<\/p>\n

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