{"id":27412,"date":"2020-10-26T16:18:01","date_gmt":"2020-10-26T15:18:01","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=27412"},"modified":"2023-06-29T09:54:13","modified_gmt":"2023-06-29T07:54:13","slug":"plus-forts-que-les-remous","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/plus-forts-que-les-remous\/","title":{"rendered":"Plus forts que les remous"},"content":{"rendered":"\n\n
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\n Accueil<\/a> \/ Actualit\u00e9s<\/a> \/ Plus forts que les remous <\/div>\n \n<\/section>\n\n\n\n\n
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Plus forts que les remous<\/strong><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Sortis de crise \u00a0– Malgr\u00e9 les difficult\u00e9s li\u00e9es \u00e0 l\u2019\u00e9pid\u00e9mie, Desjoyaux, fabriquant de piscines dans la Loire, a enregistr\u00e9 une forte croissance.<\/p>\n

Lorsqu\u2019il a vu le pays tout entier plonger dans le confinement , en mars dernier, Jean-Louis Desjoyaux a craint de voir son entreprise familiale<\/a>, bas\u00e9e \u00e0 la Fouillouse vers Saint-Etienne (Loire), submerg\u00e9e par les remous. Mais sept mois plus tard, le leader mondial de la piscine enterr\u00e9e vient de boucler son exercice 2020 sur un chiffre d\u2019affaires record. \u00ab\u00a0On va d\u00e9passer les 100\u00a0millions d\u2019euros, c\u2019est historique\u00a0\u00bb, s\u2019enthousiasme le PDG de 67 ans, dont le p\u00e8re a fond\u00e9 \u00e0 la fin des ann\u00e9es 1960 cette entreprise\u00a0pr\u00e9sente aujourd\u2019hui dans 80 pays du monde.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Le concepteur et fabriquant de piscines, qui a fait sa renomm\u00e9e gr\u00e2ce \u00e0 ses techniques de fabrication brevet\u00e9es (coffrage et filtration) et sa production industrielle locale, fait donc partie de ces entreprises fran\u00e7aises qui, loin d\u2019avoir sombr\u00e9 \u00e0 cause du Covid-19, semblent surfer sur la crise sanitaire. Une situation due \u00e0 de multiples facteurs selon le chef d\u2019entreprise de 67 ans, qui n\u2019a pas m\u00e9nag\u00e9 ses efforts pour \u00e9viter le naufrage au printemps dernier.<\/p>\n

Apr\u00e8s avoir un temps cess\u00e9 l\u2019activit\u00e9 au d\u00e9but de la crise sanitaire, Desjoyaux n\u2019a pas attendu la fin du confinement pour rappeler ses \u00e9quipes. \u00ab\u00a0On a relanc\u00e9 l\u2019activit\u00e9 en B2C [de l\u2019entreprise au consommateur] car j\u2019estimais que dans un jardin, les consignes de s\u00e9curit\u00e9 sanitaire \u00e9taient respect\u00e9es. On a\u00a0rouvert nos magasins dans le respect de ces r\u00e8gles. Tous nos collaborateurs ont accept\u00e9 de reprendre le travail\u00a0\u00bb, explique Jean-Louis Desjoyaux. Puis lors du d\u00e9confinement, l\u2019attrait des Fran\u00e7ais pour les piscines, observ\u00e9 depuis des ann\u00e9es en raison, notamment, du r\u00e9chauffement climatique, ne s\u2019est pas d\u00e9menti. Au contraire.<\/p>\n

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\u00ab\u00a0Un ext\u00e9rieur au top\u00a0\u00bb<\/strong><\/p>\n

\u00ab\u00a0Depuis 4-5 ans, il y a une prise de conscience des Fran\u00e7ais qui veulent se recentrer sur leur r\u00e9sidence principale ou secondaire. Ils veulent un ext\u00e9rieur au top, cocooning\u00a0\u00bb, observe le PDG. V\u00e9randa connect\u00e9e, terrain de p\u00e9tanque, barbecue, piscine\u2026 \u00ab\u00a0L\u2019ext\u00e9rieur est devenu une pi\u00e8ce de la maison\u00a0\u00bb, note-t-il. Apr\u00e8s des semaines \u00e0 vivre reclus au printemps dernier, le public, en pleine incertitude pour les vacances d\u2019\u00e9t\u00e9, a port\u00e9 encore plus d\u2019attention \u00e0 son domicile. \u00ab\u00a0On n\u2019a pas senti la pand\u00e9mie car les gens ont voulu investir chez eux\u00a0\u00bb, ajoute Jean-Louis Desjoyaux, dont l\u2019analyse de la situation se v\u00e9rifie sur les r\u00e9sultats\u00a0de l\u2019entreprise.<\/p>\n

\u00ab\u00a0Ces derni\u00e8res ann\u00e9es, notre croissance \u00e9tait de 10\u00a0%. A fin f\u00e9vrier, nous \u00e9tions \u00e0 20\u00a0%. Le confinement nous a un peu ralenti mais nous avons clos l\u2019ann\u00e9e \u00e0 fin ao\u00fbt avec une croissance de l\u2019ordre de 10\u00a0%. Donc, tout va bien pour nous\u00a0\u00bb, se r\u00e9jouit le chef d\u2019entreprise qui emploie 240 personnes en France<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Une fin d\u2019ann\u00e9e en nette hausse<\/strong><\/p>\n

La rentr\u00e9e de septembre, qui marque pour l\u2019entreprise le d\u00e9but de l\u2019exercice 2021, n\u2019a pas \u00e9t\u00e9 perturb\u00e9e non plus par les signes forts de ralentissement \u00e9conomique observ\u00e9s dans de multiples secteurs. En septembre et en octobre, Desjoyaux a vu son chiffre d\u2019affaires progresser de 2\u00a0millions\u00a0d\u2019euros par rapport \u00e0 l\u2019an pass\u00e9. \u00ab\u00a0Et novembre, d\u00e9cembre, c\u2019est gagn\u00e9, estime l\u2019entrepreneur. On a encore quatre, cinq belles ann\u00e9es devant nous\u00a0\u00bb. L\u2019entreprise familiale mise notamment sur son d\u00e9veloppement \u00e0 l\u2019international et vise les 50\u00a0% de ventes \u00e0 l\u2019export d\u2019ici quatre ans.<\/p>\n

\u00ab\u00a0Nous r\u00e9alisons l\u2019essentiel de nos exportations en Europe. Aujourd\u2019hui, le march\u00e9 est soutenu en Allemagne, en Italie et en Espagne, m\u00eame dans ce contexte de crise.\u00a0Nous nous implantons aussi dans de nombreux pays\u00a0\u00bb, ajoute le PDG de Desjoyaux, dont les bassins se vendent depuis peu en Libye et \u00e0 l\u2019\u00eele Maurice.<\/p>\n

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Article paru le 26\/10\/2020 dans 20 MINUTES<\/a><\/p>\n

Elisa Frisullo<\/p>\n

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