{"id":24799,"date":"2020-05-04T16:58:05","date_gmt":"2020-05-04T14:58:05","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=24799"},"modified":"2023-06-29T09:56:52","modified_gmt":"2023-06-29T07:56:52","slug":"coronavirus-apres-un-flottement-lactivite-reprend-pour-les-piscines-desjoyaux-2","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/coronavirus-apres-un-flottement-lactivite-reprend-pour-les-piscines-desjoyaux-2\/","title":{"rendered":"Coronavirus : apr\u00e8s un \u00ab\u00a0flottement\u00a0\u00bb, l’activit\u00e9 reprend pour les piscines Desjoyaux"},"content":{"rendered":"\n\n
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\n Accueil<\/a> \/ Actualit\u00e9s<\/a> \/ Coronavirus : apr\u00e8s un \u00ab\u00a0flottement\u00a0\u00bb, l’activit\u00e9 reprend pour les piscines Desjoyaux <\/div>\n \n<\/section>\n\n\n\n\n
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Coronavirus : apr\u00e8s un \u00ab\u00a0flottement\u00a0\u00bb,l’activit\u00e9 reprend pour les piscines Desjoyaux<\/strong><\/h1><\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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\u00c0 l\u2019arr\u00eat au d\u00e9but du confinement, le fabricant lig\u00e9rien de piscines Desjoyaux s\u2019est rapidement remis en ordre de marche pour assurer les commandes enregistr\u00e9es avant la pand\u00e9mie de Covid-19 et red\u00e9marrer la commercialisation dans ses 165 magasins en France. Une commercialisation qui pourrait d\u2019ailleurs \u00eatre boost\u00e9e dans les semaines qui viennent avec la perspective des restrictions de d\u00e9placement envisag\u00e9es cet \u00e9t\u00e9.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Contrairement aux pr\u00e9visions initiales, les Piscines Desjoyaux (240 salari\u00e9s ; 103 M\u20ac de CA) ne franchiront pas la barre historique des 100\u00a0millions d\u2019euros de chiffre d\u2019affaires <\/a>cette ann\u00e9e. Mais la bonne nouvelle, c\u2019est que l\u2019exercice 2019-2020, qui se termine au 31\u00a0ao\u00fbt, ne devrait pas trop p\u00e2tir de la crise sanitaire li\u00e9e \u00e0 la pand\u00e9mie de Covid-19.<\/p>\n

\u00ab\u00a0Nous avons eu une petite p\u00e9riode de flottement au moment du confinement mais, apr\u00e8s quelques jours, nous avons r\u00e9ussi \u00e0 red\u00e9marrer notre activit\u00e9 en mettant en place des mesures sanitaires strictes au sein de l\u2019usine\u00a0: lavage syst\u00e9matique des mains, port du masque, suivi de notre DRH qui passe deux fois par jour dans les ateliers pour s\u2019assurer que les mesures de distanciation sont respect\u00e9es\u00a0\u00bb, d\u00e9veloppe Jean-Louis Desjoyaux, le PDG de l\u2019entreprise familiale bas\u00e9e \u00e0 La Fouillouse, dans la Loire. \u00ab\u00a0Nous avons aussi une entreprise ext\u00e9rieure qui assure chaque jour le nettoyage et la d\u00e9sinfection des postes de travail, des bureaux, des sanitaires et des espaces communs. Et puis nous avons une quarantaine de personnes en t\u00e9l\u00e9travail.\u00a0\u00bb<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Une activit\u00e9 compatible avec le confinement<\/strong><\/p>\n<\/h3>\n

Du c\u00f4t\u00e9 des 165 magasins de l\u2019enseigne en France, qui ont tous ferm\u00e9 le 17 mars, la remise en route a pris un peu plus de temps. \u00ab Nos magasins ont rouvert petit \u00e0 petit. J\u2019ai pass\u00e9 15 jours \u00e0 assurer des r\u00e9unions de crise pour expliquer que dans nos m\u00e9tiers, quand on fait une piscine dans un jardin, on n\u2019est pas oblig\u00e9 d\u2019\u00eatre en contact direct avec les clients, et qu\u2019\u00e0 partir du moment o\u00f9 les centrales \u00e0 b\u00e9ton avaient red\u00e9marr\u00e9 leur activit\u00e9, nous \u00e9tions parfaitement en mesure d\u2019assurer nos commandes ant\u00e9rieures \u00e0 la crise, et m\u00eame d\u2019en prendre d\u2019autres \u00bb, explique le dirigeant.<\/p>\n

Le leader mondial de la piscine<\/a> enterr\u00e9e a r\u00e9ussi \u00e0 maintenir un chiffre d\u2019affaires relativement soutenu dans un tel contexte. \u00ab\u00a0Nous avons r\u00e9ussi \u00e0 faire 8\u00a0millions d\u2019euros de chiffre d\u2019affaires en mars et on devrait faire entre 8 et 9\u00a0millions en avril, contre 10,5\u00a0millions \u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re. Ce qui nous laisse penser que nous devrions boucler l\u2019exercice fin ao\u00fbt avec des r\u00e9sultats positifs m\u00eame si nous nous attendons \u00e0 une l\u00e9g\u00e8re d\u00e9croissance\u00a0\u00bb, pr\u00e9cise Jean-Louis Desjoyaux.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Une reprise des commandes \u00e0 l\u2019approche de l\u2019\u00e9t\u00e9<\/strong><\/p>\n<\/h3>\n

Port\u00e9 par les commandes enregistr\u00e9es suite aux deux \u00e9pisodes caniculaires qui ont frapp\u00e9 l\u2019Europe en 2019, le pisciniste lig\u00e9rien serait m\u00eame enclin \u00e0 miser sur la crise actuelle pour garnir son carnet de commandes. \u00ab\u00a0Depuis le d\u00e9but du confinement, nous avons vu notre nombre de contacts qualifi\u00e9s sur internet exploser. Il reste maintenant \u00e0 vendre nos piscines mais je suis assez confiant car nos clients voient bien que les vacances risquent d\u2019\u00eatre compromises cette ann\u00e9e, ou du moins qu\u2019il ne sera pas possible de voyager bien loin. Ils se disent que c\u2019est peut-\u00eatre le bon moment pour installer une piscine chez eux\u00a0\u00bb, argumente Jean-Louis Desjoyaux.<\/p>\n

Et les premiers chiffres plaident en la faveur de ce sc\u00e9nario. \u00ab\u00a0Ce matin (22\u00a0avril, NDLR), nous avons re\u00e7u 27 commandes de piscines et 10 abris pour la France. Cela red\u00e9marre un peu, on signe m\u00eame des bons de commande par appel visio. L\u2019international continue aussi de plut\u00f4t bien fonctionner, notamment en Allemagne o\u00f9 notre activit\u00e9 ne s\u2019est jamais arr\u00eat\u00e9e\u00a0\u00bb, se r\u00e9jouit le patron de Desjoyaux.<\/p>\n

Article paru dans LE JOURNAL DES ENTREPRISES-<\/a> le 22 avril 2020
\nGilles Cayuela<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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