{"id":23497,"date":"2020-03-04T11:32:27","date_gmt":"2020-03-04T10:32:27","guid":{"rendered":"https:\/\/www.desjoyaux.fr\/?p=23497"},"modified":"2023-06-29T09:57:18","modified_gmt":"2023-06-29T07:57:18","slug":"nous-sommes-de-veritables-industriels-pas-des-financiers","status":"publish","type":"post","link":"https:\/\/desjoyauxnb.ca\/fr\/nous-sommes-de-veritables-industriels-pas-des-financiers\/","title":{"rendered":"Nous sommes de v\u00e9ritables industriels, pas des financiers"},"content":{"rendered":"\n\n
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\n Accueil<\/a> \/ Actualit\u00e9s<\/a> \/ Nous sommes de v\u00e9ritables industriels, pas des financiers <\/div>\n \n<\/section>\n\n\n\n\n
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\u00ab Nous sommes de v\u00e9ritables industriels,pas des financiers \u00bb<\/h1>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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Cr\u00e9\u00e9e en 1966 par Jean Desjoyaux, l\u2019entreprise lig\u00e9rienne familiale bas\u00e9e \u00e0 La Fouillouse, est aujourd\u2019hui le premier r\u00e9seau exclusif mondial de construction de piscines enterr\u00e9es. En 2019, le groupe Desjoyaux, qui compte 7 filiales dans le monde, 163 points de vente en France et \u00e0 l\u2019export dans 80 pays a r\u00e9alis\u00e9 un chiffre d\u2019affaires historique\u00a0: 103 M\u20ac.<\/p>\n<\/section>\n\n\n\n

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Entretien avec Jean-Louis Desjoyaux, un dirigeant qui nage dans le bonheur et qui s\u2019appr\u00eate \u00e0 transmettre les r\u00eanes de l\u2019entreprise \u00e0 la quatri\u00e8me g\u00e9n\u00e9ration. <\/p>\n<\/section>\n\n\n\n

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L\u2019entreprise Desjoyaux en quelques mots et en quelques chiffres ?<\/p>\n<\/h3>\n

Nous sommes une entreprise familiale lig\u00e9rienne qui emploie 240 salari\u00e9s. Nous produisons sur notre site de La Fouillouse. Nous avons \u00e9galement 7 filiales dans le monde et exportons dans 80 pays, dont r\u00e9cemment au Costa Rica, en Syrie, en Hongrie, en Isra\u00ebl ou encore en G\u00e9orgie. Nous comptons actuellement 163 points de vente en France et continuons chaque ann\u00e9e d\u2019en ouvrir de nouveaux. En termes de r\u00e9sultats, nous avons r\u00e9alis\u00e9 un chiffre d\u2019affaires historique en 2019 en atteignant 103 M\u20ac avec un r\u00e9sultat net consolid\u00e9 de 9,7 M\u20ac apr\u00e8s imp\u00f4ts. Sur les trois premiers mois du nouvel exercice, le groupe a r\u00e9alis\u00e9 un peu plus de 10 % de croissance en France et \u00e0 l\u2019export.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Sur quoi repose le succ\u00e8s du groupe Desjoyaux ?<\/p>\n<\/h3>\n

Notre r\u00e9ussite repose sur trois facteurs principaux. Tout d\u2019abord, des conditions m\u00e9t\u00e9orologiques de plus en plus favorables ces derni\u00e8res ann\u00e9es avec de tr\u00e8s beaux \u00e9t\u00e9s. Ensuite, les familles qui se recentrent sur un esprit cocooning en souhaitant am\u00e9nager une nouvelle pi\u00e8ce \u00e0 vivre \u00e0 l\u2019ext\u00e9rieur de la maison. La piscine s\u2019est beaucoup d\u00e9mocratis\u00e9e et devient peu \u00e0 peu un bien de consommation comme une chemin\u00e9e ou une voiture suppl\u00e9mentaire. Enfin, notre savoir-faire bas\u00e9 sur un r\u00e9seau de proximit\u00e9 tr\u00e8s puissant en France. Nous sommes tr\u00e8s proches de nos clients finaux en leur proposant des produits de qualit\u00e9 (piscines, \u00e9quipements et accessoires) et notre Recherche et D\u00e9veloppement permet de lancer sur le march\u00e9 entre trois et quatre nouveaux produits innovants. Par ailleurs, tous nos produits sont cr\u00e9\u00e9s pour l\u2019exportation qui repr\u00e9sente aujourd\u2019hui 35 % de notre chiffre d\u2019affaires et qui devrait atteindre 40 % cette ann\u00e9e. Notre objectif \u00e0 l\u2019horizon 2023-2024 : r\u00e9aliser 50 % de notre chiffre d\u2019affaires en France et 50 % \u00e0 l\u2019export.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Vos projets pour 2020 ?<\/p>\n<\/h3>\n

Cette ann\u00e9e, nous allons encore cr\u00e9er des emplois sur notre site industriel de La Fouillouse. Et, d\u2019ici 2021, nous allons investir une quinzaine de millions d\u2019euros notamment pour acheter cinq presses d\u2019injection et agrandir des b\u00e2timents.<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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Quels sont vos liens avec l\u2019ASSE ?<\/p>\n<\/h3>\n

Mes liens avec l\u2019ASSE datent de tr\u00e8s longtemps. J\u2019ai toujours \u00e9t\u00e9 un fervent supporter des Verts. Dans mon bureau, j\u2019ai une photo qui date de 1963 (j\u2019avais alors 10 ans) sur laquelle je pose aux c\u00f4t\u00e9s de Jean Snella et de Rachid Mekhloufi, \u00e0 l\u2019\u00e9poque capitaine des Verts. J\u2019ai moi-m\u00eame jou\u00e9 en pupille \u00e0 l\u2019ASSE. Aujourd\u2019hui, je suis toujours un fervent supporter des Verts et j\u2019assiste r\u00e9guli\u00e8rement \u00e0 des matchs. Nous sommes fiers que le groupe Desjoyaux sponsorise l\u2019\u00e9quipe depuis une quinzaine d\u2019ann\u00e9es.<\/p>\n

Article paru dans L\u2019ESSOR DE LA LOIRE le 21\/02\/2020<\/p>\n<\/p>\n <\/div>\n\n <\/section>\n\n\n\n

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